Privacy Policy


N.Peal (Retail) Limited (N.Peal) is committed to protecting your personal data. This privacy policy explains how we handle the personal data which we hold including the personal data which we collect in different ways such as when you use this website at, buy goods or sign up to our newsletter, when you visit one of our stores or call us.

It also explains your privacy rights and how the law protects you including how we comply with the General Data Protection Regulation (“GDPR”) and other related legislation which relates to the use of personal data.

We may change this policy from time to time by updating this page.

Additional information may be provided on particular pages of this website for example, on any specific pages where we collect personal data and you should also refer to those.  We also operate cookies on our website and information about that is also provided separately in our Cookies Policy.

It is important that you read this privacy policy together with any other statements or fair processing notices we may provide on specific occasions when we collect or process personal data so that you are fully aware of how and why we are using your data. This privacy policy supplements those other notices and is not intended to override them.


For the purposes of this website and the information collected through it, N.Peal (Retail) Limited is a data controller and is responsible for your personal data. If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact us using the following details:

Contact: Jo McLaren

Address: The Vineries, Broughton Hall Estate, Broughton, Skipton, North Yorkshire BD23 3AE


Tel: +44 (0) 207 409 0908 

You have the right to make a complaint to the Information Commissioner’s Office (ICO) which is the UK supervisory authority for data protection issues ( We would, however, like the opportunity to assist you with any concerns before you approach the ICO so please contact us in the first instance using the details above.


It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

If you provide us with information about any other person, for example someone you would like us to deliver a product to, then you must ensure that you have their consent or are otherwise able to pass those details to us and for us to use those details in accordance with this privacy policy. You should also make sure that you bring this policy to their attention.


This website includes links to third-party websites, plug-ins and applications. For example, we provide links to our social media pages.  Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy policies. You should read any policies and other statements on such websites carefully.  

We also offer a facility whereby you can make payment for your order via PayPal. We use PayPal as a third-party service provider. When you make a payment, you will be transferred to PayPal’s website and you will be asked to provide certain personal data and financial information such as credit card details. The personal data you provide will be collected and dealt with by PayPal and you should refer to PayPal’s privacy policies and notices in relation to this, for information about how the personal data you provide will be used by it.


Personal data means any information about an individual from which that person can be identified. It does not include data which has been anonymised such that a person’s identity is removed.

We may collect, use, store and transfer different kinds of personal data.   The categories of person data which we use include:

  • Identity and Contact Data such as names, titles and other identifiers together with delivery addresses, email address and telephone numbers.  This also includes payment information.
  • Technical Data including internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website. This may also include information about how you use our website and our products.
  • Profile Data such as username and password details.
  • Marketing and Communications Data includes preferences in receiving marketing from us and your communication preferences.

Where we need to collect personal data by law, under the terms of a contract we have with you or for another lawful reason and you fail to provide that data (for example in order to take payment from you or to deliver goods to you), we may not be able to fully perform our obligations in accordance with our contract, provide you with the information you require or otherwise properly deal with your request. 


We collect personal data in a number of different ways. For example, we may collect personal data directly through this website (including via our ‘Contact Us’ page), by email, over the phone or through face to face interactions in our stores.

The personal data we collect is usually provided by you directly, though in some cases it might be provided by someone else, for example if they place an order on your behalf.

Some of the technical data which we collect may be collected automatically as you interact with our website for example via the use of cookies.


We will only use your personal data when the law allows us to.  The information below explains the purposes for which we use different categories of personal data and the legal basis or bases which we believe applies to those uses.   We may process your personal data for more than one lawful basis depending on the specific purpose for which we are using your data. 

Operating our website

We may process your identity and contact data, technical data and profile data, for the purposes of administering and operating this website. This may include troubleshooting, data analysis, testing, system maintenance and support. This helps us to continually improve this website and the products we can offer.   Where you buy products from us, we also use your data for the proper operation of the e-commerce function of the website.   We process your data in this way on the basis that this is necessary for our legitimate interests in managing, administering and improving this website, its functionality and the products we offer.

Providing our products to our customers

We will also process your identity and contact data in order to provide and deliver our products to you, and to deal with any ancillary matters such as administering payment from you when you place an order, corresponding with you in relation to your order and assisting with any follow up issues or returns. We process your data in this way on the basis that it is necessary to do so for the performance of the relevant contract that you have entered into with us.

Responding to enquiries

If you contact us with a comment, enquiry (for example through our “Contact Us” page) or if you want to speak to us, we will use your identity and contact data in order to respond to you. Please note, calls are recorded for monitoring and training purposes. Processing your data in this way is necessary for our legitimate interests in the operation of our business in order to respond to your enquiry and to provide our customer service to you.

Disclosure of data to third parties

We may process your identity and contact data and technical data to ensure that our third-party providers can perform their obligations to us.  For example, we will need to disclose name and address details to our couriers and other delivery providers so that your goods can be delivered to you.  Processing in this way is necessary to enable us to fulfil our contractual obligations so as to deliver the goods.  In other cases, we might need to pass your details to our IT support service providers for example if we need their support in operating our e-commerce function.  We do this on the basis that it is in our legitimate interests to do so by ensuring that such third-party providers can ensure the proper function of our website and deal with any problems that may arise.

Updates and our newsletter

We may from time to time contact you with marketing communications for example, to tell you about other products we offer which we think may interest you, or if you have subscribed to receive our newsletter. To do this we will use your identity and contact data, and may also use technical, profile and marketing and communications data. We process your data in this way as it is necessary for our legitimate interests to develop, market and promote our products. Further information about our marketing activities can be found below.

Legal Rights

In addition, we may disclose information about you to the extent that we are required to do so by law, in connection with any legal proceedings or prospective legal proceedings, in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention) and/or where we may otherwise do so in accordance with applicable data protection legislation.

Generally, we do not rely on consent as a legal basis for processing your personal data other than in relation to sending marketing communications to you via email. You have the right to withdraw consent to marketing at any time by contacting us and further information is provided about this below.


From time to time we may use your data including identity and contact data, technical data and profile data and marketing and communications data, to contact you with information about our products. You will receive marketing communications from us if you have expressly opted in to our marketing database or where you have purchased products from us and have chosen not to opt out or unsubscribe.

The type and content of marketing messages is outlined when you sign up to our marketing database. Email marketing messages may contain tracking links or similar technologies in order to track user activity within email marketing messages for example so that we can see what products you might be interested in.


To enable retailers to recruit new customers via Postal Marketing, retailers share customer data (name, address, purchase date, value and quantity) with Marketing Services Providers (MSP). The retailer signs up to the MSP’s data pool agreement.

We will share your data with the MSPs listed below, who will use it to help direct marketing organisations such as ourselves better understand the likely characteristics of their customers; communicate with them more effectively; and also identify prospective customers. This should mean that you receive direct marketing that is more relevant to you. 

The participating trusted retail partners are active in the clothing, collectables, food & wine, gardening, gadgets and entertainment, health & beauty, household goods, and home interior categories. They share information on what their customers buy and the MSP analyses this pooled information to help the retailers understand consumers’ wider buying patterns. From this information, retailers can tailor their communication, sending people suitable offers that should be of interest to them based on what they like to buy 

To understand more please click through to the websites of the companies below:

Epsilon Abacus

We will purchase ‘single time use’ recruitment mailing lists from the MSP. If you request to be removed from our mailing list, and you have not purchase from us, we will keep your name and address on a suppression file so we never use your data again.


We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose.  If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.  Please also note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

If you would like further information about how we use personal data and the purpose which we might use it for, please contact us.  


We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.


We take reasonable, technical and organisational precautions and security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. However, data transmission over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.

In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know it.  They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.


We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

In some circumstances, we may anonymise personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further policy to you.


Under certain circumstances, you have rights under data protection laws in relation to your personal data. Those rights are listed below. Please contact us if you would like to exercise any of them.  You have the right to:

  • Request access to your personal data (a “data subject access request”). This means you can receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
  • Request correction of your personal data: This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
  • Request erasure of your personal data. You can ask us to remove personal data where there is no good reason for us continuing to process it.  You also have this right where you have successfully exercised your right to object to processing, where we may have processed your data unlawfully or where we are required to erase your personal data to comply with law. We may not always be able to comply with your request where there are particular legal reasons.
  • Object to processing of your personal data where we rely on a legitimate interest basis and if the processing impacts on your fundamental rights and freedoms. You can also object to direct marketing. In some cases, we may demonstrate that we have grounds to process your data which override your rights and freedoms.
  • Request restriction of processing. You can ask us to suspend the processing of your personal data: if you want us to establish the data’s accuracy; where our data use is unlawful but you do not want us to erase it; where you need us to hold the data even if we no longer need it, to establish, exercise or defend legal claims; or you have objected to use of data but we need to verify whether we have overriding legitimate grounds to use it.
  • Request a data transfer.  We will provide to you, or your chosen third party, your personal data in a structured, commonly used, machine-readable format. This only applies to automated information which you provided consent for us to use or necessary to perform a contract with you.
  • Withdraw consent at any time where we rely on consent to process your personal data. This will not affect the lawfulness of processing carried out before you withdraw your consent.

You will not have to pay a fee to access your personal data (or to exercise any other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure personal data is not disclosed to a person who has no right to receive it. We may also contact you to ask you to clarify your request to speed up our response.

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests in which case we will keep you updated.  


In order to offer you Klarna’s payment methods, we might in the checkout pass your personal data in the form of contact and order details to Klarna, in order for Klarna to assess whether you qualify for their payment methods and to tailor those payment methods for you. Your personal data transferred is processed in line with Klarna’s own privacy notice.